About us


Passionate Agile and data practitioners.


Managing Flow in a Complex World

  • We are dedicated practitioners and educators on quantitative arts applied to project management problems.
  • We help companies make informed decisions where it seems difficult or impossible.
  • We teach people how to make better decisions with available information and why it matters.
  • We give back to the industry and community by making our tools of the trade freely available.
  • We trust that you will know when to call us for deeper help or wider education.

Troy Magennis

Troy Magennis

Founded by Troy Magennis in 2011, Focused Objective LLC is the trusted brand for metrics and probabilistic forecasting. Troy has experience as an executive delivering valuable software to customers at scale (100+ teams). It is armed with this experience that he wants to share what he has learned over the past twenty years.

Troy has been involved with technology companies since 1994, fulfilling roles from QA through to VP for multinational companies. Troy speaks at many Agile conferences and has played an Agile training and mentoring role for executives in small and large organizations. Previous clients include: Walmart, Microsoft, Skype, Sabre Airline Solutions, Siemens Healthcare.Troy currently consults and trains organizations wanting to improve decision making on software portfolio and project questions through Agile and Lean thinking and tools. Applying Scrum and Lean techniques appropriately and where they are going to make this biggest benefit through quantitative rigor.Troy has many books and articles on software development and practices, his most recent is “Forecasting and Simulating Software Development Projects: Effective Modeling of Kanban & Scrum Projects using Monte Carlo Simulation”.


Adam Yuret

Adam Yuret

Adam Yuret has been working in the software development business for over 17 years. He helps executives discover ways to amplify value delivered to customers by reducing painful impediments which get in the way of people doing their best work. This often means untangling unclear strategy articulation from founders head to the teams, advising on optimal organization design, and helping clear up and train staff on their role definitions (with Agile). Although no “Adam engagement” is typical, he has recently led coaching teams helping clients such as Crate and Barrel and Tableau, coherently introduce Agile throughout the organization (from founders to teams); his focus: helping their people to thrive while growing and innovating into the future.

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