About us


Passionate Agile and data practitioners.


Managing Flow in a Complex World

  • We are dedicated practitioners and educators on quantitative arts applied to project management problems.
  • We help companies make informed decisions where it seems difficult or impossible.
  • We teach people how to make better decisions with available information and why it matters.
  • We give back to the industry and community by making our tools of the trade freely available.
  • We trust that you will know when to call us for deeper help or wider education.

Troy Magennis

Troy Magennis is a seasoned IT professional and executive, having helped deliver valuable software to customers at scale since 1994. In 2011 he founded Focused Objective, which has become the leader and trusted brand for Agile metrics and probabilistic forecasting. He regularly keynotes at Agile conferences eager to share his passion for using data in better ways to improve business outcomes. Previous clients include Walmart, Microsoft, Skype, Sabre Airline Solutions, Siemens Healthcare.

Troy currently consults and trains organizations wanting to improve decision making for IT through Agile and Lean thinking and tools, applying Scrum and Lean techniques appropriately and where they are going to make this most significant benefit through quantitative rigor.


Adam Yuret

Adam Yuret has been working in the software development business for over 17 years. He helps executives discover ways to amplify value delivered to customers by reducing painful impediments which get in the way of people doing their best work. This often means untangling unclear strategy articulation from founders head to the teams, advising on optimal organization design, and helping clear up and train staff on their role definitions (with Agile). Although no “Adam engagement” is typical, he has recently led coaching teams helping clients such as Crate and Barrel and Tableau, coherently introduce Agile throughout the organization (from founders to teams); his focus: helping their people to thrive while growing and innovating into the future.

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